THE STORY………

Off the coast of Maine, Northern Right Whales were getting entangled  in lobsterman’s rope. The National Marine Fisheries Service (NMFS) enacted a regulation mandating that fishermen use sinking rope in order to prevent right whales and other marine life from dieing. At the same time, the regulation provides a “buyback” of the floating rope, giving the fishermen a voucher to purchase new sinking rope.

Every piece of rope used in the dog leashes and the mats is part of the recycle effort!

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